Byrum & Fisk announces new hire in Lansing
LANSING — Byrum & Fisk Advocacy Communications is pleased to announce the addition of communications strategist Rachel Esterline Perkins, a professional with an extensive background in storytelling, social media and digital communications.
Perkins is the former director of communications for Davenport University, where she managed public relations and internal communications, oversaw the production of the university’s magazine, and built and managed the university’s news website. She also previously led digital strategies at Central Michigan University as the associate director of communications and social media.
“Rachel will be an integral member of our team, providing leadership in strategic communications, storytelling, project management and social media,” said Mark Fisk, partner at Byrum & Fisk.
Perkins brings a broad range of experiences in the education, nonprofit, financial services and B2B industries. She has a master’s degree in higher education administration and a bachelor’s degree in integrative public relations from Central Michigan University.
“I’m thankful for the opportunity to join a fast-paced team of skilled communicators,” Perkins said. “I look forward to working closely with clients, and using my depth of experiences to help them achieve their goals.”
A native of Genesee County, Perkins now resides in Okemos. She can be contacted at rperkins@byrumfisk.com
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Byrum & Fisk Advocacy Communications, with offices in East Lansing and Grand Rapids, is a premier communications firm specializing in communications, public relations and campaign strategy. The firm is made up of award-winning communicators experienced in message development, crisis communications, rapid response, media relations, social and digital engagement and beyond. For more information, visit byrumfisk.com.