Rachel Esterline Perkins is a communications strategist for Byrum & Fisk. She joined in 2018, bringing a depth of experiences in education, nonprofit, financial services and B2B industries. She is a storyteller with a nerdy appreciation for AP Style and a passion for organization. She brings skills in writing, editing, project management and digital communications to the team.

Perkins is the former director of communications for Davenport University, where she managed public relations and internal communications, oversaw the production of the university’s magazine, and built and managed the university’s news website. She also previously led digital strategies at Central Michigan University as the associate director of communications and social media.

She has a master’s degree in higher education administration and a bachelor’s degree in integrative public relations from Central Michigan University.

In addition to her passion for public relations, Rachel has a heart for animal rescue. She has volunteered has a photographer for shelters in Midland and Mount Pleasant to help dogs find their new homes.