Detroit Public Schools Community District
Millage Renewal Campaign
|Pass an operating millage renewal in Detroit during the COVID-19 pandemic|
|Byrum & Fisk led the creation and execution of an informational campaign for Detroit Public Schools Community District for the renewal of the DPS non-homestead millage.
Byrum & Fisk worked with the district leadership to develop a comprehensive communications plan that included:
Due to the COVID-19 pandemic, in-person events were not possible. To ensure voters were well-informed, Byrum & Fisk planned and facilitated three virtual town hall events that engaged residents and parents through phone, web and Facebook Live.
Byrum & Fisk also worked with the Committee to Renew Detroit Public Schools – urging Detroiters to vote yes for the millage renewal using a campaign website, direct mail, lawn signs, digital billboards, and broadcast, cable and digital ads.
|Voters overwhelmingly approved the Detroit Public Schools non-homestead millage renewal on Tuesday, Aug. 4. The millage renewal passed by 84.5% – the highest margin of all proposals in Wayne County.|
Direct Mail – Informational
Direct Mail – Advocacy