The Challenge:

Pass an operating millage renewal in Detroit during the COVID-19 pandemic

The Strategy:

Byrum & Fisk led the creation and execution of an informational campaign for Detroit Public Schools Community District for the renewal of the DPS non-homestead millage.

Byrum & Fisk worked with the district leadership to develop a comprehensive communications plan that included:

  • Direct mail
  • Virtual town halls
  • Cable and digital advertising
  • Social media
  • Email
  • Texting

Due to the COVID-19 pandemic, in-person events were not possible. To ensure voters were well-informed, Byrum & Fisk planned and facilitated three virtual town hall events that engaged residents and parents through phone, web and Facebook Live.

Byrum & Fisk also worked with the Committee to Renew Detroit Public Schools – urging Detroiters to vote yes for the millage renewal using a campaign website, direct mail, lawn signs, digital billboards, and broadcast, cable and digital ads.


Voters overwhelmingly approved the Detroit Public Schools non-homestead millage renewal on Tuesday, Aug. 4. The millage renewal passed by 84.5% – the highest margin of all proposals in Wayne County.


Direct Mail – Informational

Direct Mail – Advocacy

Town Halls

Social Media

Campaign Website